In order to increase viewership, people need to choose a favorite driver. These guys can seem average at best, so let’s make them less average by highlighting a bond we all know and love: our relationship with our cars.
Truck ads target drivers on the road where these in-car experiences occur, similarly they are adapted for billboard.
Driver bios needed an update.
Social is all about keeping people tuned into the races.
Writer: Corey Gedrose
Art Direction: Allison Trujillo
Strategy: Matt Dzwilewski
Production: Noah Andrews
Media Planning: Mitchell Olive