Corey Gedrose


In order to increase viewership, people need to choose a favorite driver. These guys can seem average at best, so let’s make them less average by highlighting a bond we all know and love: our relationship with our cars.

Truck ads target drivers on the road where these in-car experiences occur, similarly they are adapted for billboard.

Driver bios needed an update.

Social is all about keeping people tuned into the races.

Writer: Corey Gedrose

Art Direction: Allison Trujillo

Strategy: Matt Dzwilewski

Production: Noah Andrews

Media Planning: Mitchell Olive