Go Ducks
Strong, badass individuals combine to make an epic team. We were tasked to help the University of Oregon’s Women’s Basketball team gain more traction, show its excitement, and build awareness among students and Eugene area families. Introducing “Wonder Ducks: Forces of Nature”.
Our goal was to increase the average number of fans per game from 4,790 to 5,000. Increase the number of Twitter followers from 11.1k, and the number of Instagram followers from 12.6k.
We exceeded our goals. The Oregon vs Oregon State game was the first WB sellout at Matthew Knight Arena since the 2010-2011 season with 12,364 fans in attendance. After this season, social media following on Twitter +58.5% and Instagram +103%. And 65% of students watched the Final Four game.
Strategy and analytic deep dive:
