Strong, badass individuals combine to make an epic team. We were tasked with rebranding the Oregon Women’s Basketball team to reflect the powers of the storm. Player pseudonyms, radio and TV concepts/scripting as well as a new tagline were all part of the job. Go Ducks.
After intensive research involving elemental dragon shouts, magic spells, and hours digging through SuperpowerWiki, the Wonder Ducks have been named.
Client: University of Oregon Women’s Basketball
Agency: Allen Hall Advertising
Strategy: Casey Hickman
Writers: Corey Gedrose, Taylor Kissinger
Art Directors: Gabe Keim, Joaquin Sabarots, Amanda Lucas
Producers: Noah Andrews, Adam Simmons
Media: Lexi Dixon, Abby Mizera
Account Management: Kaitlin Mulligan