I took on the role of copywriter lead on some of Zendesk’s biggest global marketing campaigns. This is where we create brands within the brand by turning creative briefs, in-depth research, and high-level concepts into engaging—original—executions that support the mother brand.
CX Trends 2022
With new trends come new opportunities. CX Trends is an annual research report that highlights Zendesk’s thought-leadership approach to customer service—it’s also their biggest global marketing campaign. This year’s theme is unlocking growth with customer service. Copy lead responsible for narrative, landing page, report editing, video, organic social, emails, and event registration. Check out the page.
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We’ve managed to create brand recognition around our unique narratives and art direction that build off each other year-over-year. I work with Creative Directors, Brand Designers, Motion Designers, Marketing stakeholders, and external agency partners to see our campaigns from start to finish.
CX Maturity 2021
Running a business can be overwhelming. That's a fact. And keeping up with customer needs is even harder—regardless of where your CX stands. It’s important to know where you rank, where you're at risk of falling behind, and what you need to do to accelerate your position. Copy lead, responsible for tone, narrative, video, organic social, emails, event registration, and global newsletter promotion.
