Survive the night.
Gamers could care less about what energy drink they consume as long as long as it tastes somewhat decent and lasts for a few hours. Monster Energy has the opportunity to kill this stigma and show that they are the superior drink for late night gaming.
Who:
The night folk, from the late night streamer to the casual victory royale.
All ages. Except babies. Babies probably shouldn’t drink Monster.
Why:
Monster Energy allows for a longer lasting boost to give their gamers the edge.
Where:
Print and digital: Banners/posters.
