The Roast of Inferior Snacks
Idea:
Planters roasted peanuts are the superior snack food, no ifs ands or nuts about it.
Why:
We looked at their Twitter, it was provocative. Nut jokes is the only appropriate way to approach and idea like this.
Who:
Nut lovers of all ages, anyone who isn’t afraid to stuff their mouth full of sweet and salty nuts.
Where:
Print, digital, social. Could make some hilarious TV spots with the idea.
