CX Trends 2022
With new trends come new opportunities. CX Trends is an annual research report and campaign that positions Zendesk as the top thought-leader in the customer experience industry. In 2022, we empowered companies to drive growth with exceptional customer service. I was responsible for narrative, landing page, case study video, report editing, video, organic social, emails, and event registration. Check out the page.
Web page
One major touchpoint is an email marketing campaign that promoted both the report and the global events.
Organic social media was also a major channel that we targeted. I was responsible for working with designer Kimberly Mar to provide images to the Zendesk social media team and guide the narrative with top-of-the-funnel, eye-catching headlines.
CX Trends global events were also a large contributor to thee success of the campaign.
We submitted a case study to the Webby Awards and received an honorable mention
We expanded CX Trends into Q2, with new activations focused on adopting emerging capabilities. This continued the momentum from Q1 and enhanced the overall CX Trends discourse.
Organic social media images:
The web experience promoted two new chapters that expanded the base content of CX Trends.
Creative Director: Sam Bathe
Copy lead: Corey Gedrose
Team: Kimberly Mar, Corey Gedrose, Margarida Chincho, Cristina Mendoza Magari
Animation: Marja Siu